Privacy Policy

PRIVACY POLICY

MVB Branding has drawn up this privacy policy concerning the manner in which we collect, use, and protect your (personal) data to show you that we take the protection of your privacy very seriously. 

We want to use this policy to inform you about the manner in which MVB Branding handles your personal data. This privacy policy governs all personal data collected by MVB Branding for the online services we offer. MVB Branding qualifies as the “data controller” within the meaning of the General Data Protection Regulation (GDPR) in this respect. 

When you visit our website, you automatically leave certain data. Which information we receive from you and keep depends on the manner in which you use the MVB Branding website. You can learn more about the following subjects below: 

  1. Which personal data are being processed, for which purposes, which legal basis there is for the processing, and with whom we share the data. 
    1. When you use the website; 
    2. When you sign up for the newsletter or request information; 
    3. When you create an account and use our webshop; 
    4. When you make use of the customer service; 
    5. When you place a review about a product. 
  2. How are your data secured? 
  3. How long will your data be kept? 
  4. Access, correction, and modification of your data; your other rights; 
  5. Contact details and amendments to the policy. 

You are not required to provide the personal data set out below to us. But if you do not provide the personal data in question, we will likely not be able to offer the services/products you have ordered. 

1. WHICH PERSONAL DATA ARE BEING PROCESSED, FOR WHICH PURPOSES, WHICH LEGAL BASIS THERE IS FOR THE PROCESSING, AND WITH WHOM WE SHARE THE DATA 

MVB Branding collects various (personal) data in the context of our services. The data we collect depend on the manner in which you use our website and/or webshop. You can use our website in the following manners: 

  1. You only visit our website; 
  2. You sign up for your newsletter or request information; 
  3. You create an account (and place orders through our webshop); 
  4. You use our webshop without an account; 
  5. You use our webshop but do not complete your order; 
  6. You use the chat feature on the website; 
  7. You give feedback or leave reviews through our website; 
  8. You make use of the customer service. 

In the following section, we will describe which data we process for each type of use, why, based on which legal basis we process the data, and with which other parties we potentially share the data. We will never share your data with other parties than those set out below without your permission. We will never sell your data to third parties. 

 

a. You only visit our website 

Read our Cookie Policy for information about this.

 

b. You sign up for your newsletter or request information 

If you sign up for an MVB Branding newsletter or request us to send you information, your personal data will be used to inform you about our products and services. If you purchase a product from MVB Branding and leave your data, for example, when asking a question, we may inform you about other MVB Branding products in the future. 

You can always unsubscribe from the newsletter or mailing list through opt-out or by contacting support@instantwhitening.se. 

WHICH DATA 

We process the following data: 

  • First and last name; 
  • If case of a newsletter subscription: email address; 
  • When requesting information: depending on the manner in which you submit the request and what you request: residential/delivery address, telephone number, IP address, email address; 
  • If desired, you can also enter your date of birth and sex when signing up for the newsletter. 

WHICH PURPOSE 

MVB Branding uses your data for the following purposes: 

  • Delivering newsletter or information. 

WHICH LEGAL BASIS 

When signing up for our newsletter and/or when requesting information, you give unambiguous permission for the processing of the above data by means of opt-in to enable us to deliver the newsletter and/or the information. You have the right to revoke this permission at any time by simply sending an email to support@instantwhitening.se. 

SHARED WITH WHOM 

We will share this information with: 

  • The third parties managing our mailing lists and sending the newsletters; 
  • The third parties we engage to deliver the information. 

 

c. You create an account (and place orders through our webshop) 

You can register as a customer to place orders through our website. You create an account secured by a password linked to your email address. You enter your data yourself and can change these at any time by logging in to your account. 

WHICH DATA 

We process the following data: 

  • First and last name; 
  • Residential (or delivery) address; 
  • Email address; 
  • Telephone number; 
  • IP address; 
  • Which products you have viewed in the past 60 days; 
  • Your account number/account details; 
  • Which products you have ordered; 
  • Your last visit and log-in are also recorded. 

We do not process any payment details. Payments to our webshop are processed through a third party (Payment Service Provider, PSP). You can make safe payments through our PSP in a variety of ways. You will only enter your credit card or bank account details on these secure pages and complete your order there. We only receive a message from the PSP indicating whether your payment has been received, not your credit card or bank account number. If you choose to pay using Klarna, the above will also apply, but we will also register your date of birth to authenticate your payment. This information will be shared with Klarna. 

If you choose to pay using Klarna, Klarna reserves the right to conduct (or have another party conduct) a credit check. For more information about Klarna, you can visit the www.klarna.com website. For questions about this credit check, please contact the Klarna customer service: Klarna BV De Ruyterkade 7 1013 AA Amsterdam 020-8082852 CoC: 50315250 

WHICH PURPOSE 

MVB Branding uses your data for the following purposes: 

  • We use the data you save in your account to process your orders; in other words, to implement the agreement concluded with you; 
  • We use your IP address, email address, and information about your online behaviour to improve our online services, products, and your browsing experience. More information about the above, including the option of refusing the use of cookies, can be found in our Cookie Policy. 

WHICH LEGAL BASIS 

The processing of the above data is required to execute your order (in other words, the agreement we have concluded with you). 

SHARED WITH WHOM 

We will share this information with: 

  • Our partners who prepare, ship, and deliver the orders; 
  • Our partners who improve your online shopping experience; 
  • Our partners who handle the payment; 
  • Our partners who maintain the database with all order data and customer data for our website. 

CUSTOM AUDIENCE TARGETING 

If you order products from us and have given permission for this, we can also use your email address for custom audience targeting through Facebook. MVB Branding creates a custom audience group by uploading email addresses of its customers into an advertising tool. This group can subsequently be linked to a specific Facebook campaign: only these Facebook users will be shown the campaign. If you do not, or no longer, want to be included in a custom audience advertising tool, you can indicate this at any time using the following email address: support@instantwhitening.se.

 

d. You use our webshop without an account 

You are not required to register as a customer to be able to place an order through our website. You enter the data we need to execute your order yourself and can change these data yourself at any time. 

WHICH DATA 

We process the following data: 

  • First and last name; 
  • Residential (or delivery) address; 
  • Email address; 
  • Telephone number; 
  • IP address; 
  • Which products you have ordered; 

We do not process any payment details. Payments to our webshop are processed through a third party (Payment Service Provider, PSP). You can make safe payments through our PSP in a variety of ways. You will only enter your credit card or bank account details on these secure pages and complete your order there. We only receive a message from the PSP indicating whether your payment has been received, not your credit card or bank account number. If you choose to pay using Klarna, the above will also apply, but we will also register your date of birth to authenticate your payment. This information will be shared with Klarna. 

If you choose to pay using Klarna, Klarna reserves the right to conduct (or have another party conduct) a credit check. For more information about Klarna, you can visit the www.klarna.com website. For questions about this credit check, please contact the Klarna customer service: Klarna BV De Ruyterkade 7 1013 AA Amsterdam 020-8082852 CoC: 50315250 

WHICH PURPOSE 

MVB Branding uses your data for the following purposes: 

  • We use the data to process your orders; in other words, to implement the agreement concluded with you; 
  • We use your IP address, email address, and information about your online behaviour to improve our online services, products, and your browsing experience. More information about the above, including the option of refusing the use of cookies, can be found in our Cookie Policy. 

WHICH LEGAL BASIS 

The processing of the above data is required to execute your order (in other words, the agreement we have concluded with you). The use of your IP address is also based on the legal basis of the legitimate interests of our organisation (improving our services and efficient operation of our website).

SHARED WITH WHOM 

We will share this information with: 

  • Our partners who prepare, ship, and deliver the orders; 
  • Our partners who improve your online shopping experience; 
  • Our partners who handle the payment; 
  • Our partners who deliver the database for our website; 
  • Our accountant. 

 

 

e. You use our webshop while logged in to your account but do not complete your order 

If you place your products in the shopping basket on our website but do not complete your order for any reason, but do leave your email address (for example, because you are logged in to your account), we may help you to complete the order. We do this by sending you an email that lists the products in your shopping basket. 

WHICH DATA 

We process the following data: 

  • Email address; 
  • Telephone number; 
  • IP address; 
  • Which products you have placed in your shopping basket but did not purchase. 

WHICH PURPOSE 

MVB Branding uses your data for the following purposes: 

  • We use the data you register to help you complete your order by email or phone; 
  • We use your IP address and information about your online behaviour to improve our online services, products, and your browsing experience. More information about the above, including the option of refusing the use of cookies, can be found in our Cookie Policy. 

WHICH LEGAL BASIS 

The processing of the above data is necessary to verify whether nothing has gone wrong during your ordering process. This means that it is necessary to implement our contract. The use of your IP address is also based on the legal basis of the legitimate interests of our organisation (improving our services and efficient operation of our website).

SHARED WITH WHOM 

We will share this information with: 

  • Our partners who sent the email in which we remind you about the contents of your shopping basket. 

 

f. You chat with us 

A chat feature may launch if you stay on a web page for an extensive period of time. You can also launch the chat feature to communicate with Customer Care yourself if you have any questions for us. You will provide a (fictitious) chat name if you do so. 

WHICH DATA 

We process the following data: 

  • Your chat name; 
  • (optional) email address, if you enter your yourself; 
  • IP address; 
  • The duration of your visit to the website. 

WHICH PURPOSE 

MVB Branding uses your data for the following purposes: 

  • We use the data to be able to chat with you and to give you advice about our products and the use of the website; 
  • We use your IP address and information about your online behaviour to improve our online services, products, and your browsing experience. More information about the above, including the option of refusing the use of cookies, can be found in our Cookie Policy. 

WHICH LEGAL BASIS 

The processing of the above data is necessary to be able to chat with you and to potentially provide you with advice about our products or the use of our website, in other words, to improve our services. If you share data with us through the chat feature yourself, such as your email address, you accept that these data will be used for the purpose set out in this policy. This means that it is necessary in the context of the delivery agreement and for our legitimate interests (proper provision of services).

SHARED WITH WHOM 

We will share this information with:

  • Our partners who provide the chat software used to be able to communicate with you. 

g. You give feedback or leave reviews through our website 

If you want to place a review or want to give other feedback about our customer service or our products, you can do this by logging in to your account on our website. 

WHICH DATA 

We process the following data: 

  • Your (fictitious) name you want to display at the review; 
  • Email address (we will not show this email address with your review on the website); 
  • Your feedback or the contents of the review; 
  • The number of stars you want to rate our product. 

WHICH PURPOSE 

MVB Branding uses your data for the following purposes: 

  • We use your (fictitious) name, the number of stars you have rated us, and your feedback or review to show our other customers how you feel about our products and services; 
  • We may also use the data to find a solution to the problem you have identified. 

WHICH LEGAL BASIS 

The processing of the above data is necessary to be able to post your feedback or review on our website and to potentially contact you in this context in order to find a solution to the problem or complaint you have identified. This means that the legal basis is the execution of the delivery contract and our legitimate interests (sound provision of services).

SHARED WITH WHOM 

We will share this information with: 

  • Our partners who manage the website; 
  • The Customer Care department which may potentially help you with a complaint.

 

h. You make use of the customer service 

If you contact us, for example, when asking a question to the Customer Service department through, phone, social media, or mail, we will use your personal data to respond to your question. We will subsequently register your question in our Customer Service records. 

WHICH DATA 

We process the following data: 

  • Your first and last name; 
  • Depending on the manner in which you contact us: your phone number, email address and/or residential address. 

WHICH PURPOSE 

MVB Branding uses your data for the following purposes: 

  • We use the data to improve our services; 
  • We use the data to advise you about your choices in our webshop; 
  • We use the data to help you if you have questions or complaints about our products. 

WHICH LEGAL BASIS 

The processing of the above data is necessary to advise you or help you with questions and/or complaints, depending on the reason for contacting us. This means that the legal basis is the execution of the delivery contract and our legitimate interests (sound provision of services).

SHARED WITH WHOM 

We will share this information with: 

  • Our partners who help us offer and execute the customer service. 

 

2. HOW ARE YOUR DATA SECURED? 

MVB Branding understands that keeping your personal data in a secure manner is very important. The data kept in our database are secured using common electronic security technologies based on the applicable standards on the security of data. 

You will only be granted access to your account if you enter your email address and password correctly. All passwords and sensitive information are secured using encryption and can never be seen by us. 

Our websites and web applications are secured using SSL certificates. You can recognise this by the green lock icon to the left of the URL in the address bar of your browser. All data you send and receive through our website are encrypted in this manner and cannot be accessed by third parties. The exchange of data between our websites and our processing partners also takes place using secure connections. 

 

3. HOW LONG WILL YOUR DATA BE KEPT? 

MVB Branding does not keep your data any longer than permitted by law and necessary for the purposes for which your data are processed. How long certain data are kept depends on the nature of the data and the purposes for which they are processed. 

MVB Branding observes the following retention periods:

  • Data about website visit: 6 months;
  • Data about a complaint or question: up to 6 months following the handling of the complaint or question;
  • Data about the purchase of our products: 5 years (statutory expiry period);
  • Administrative data about the purchase of our products: 7 years (fiscal retention period)

In case of unexpected judicial proceedings, we will keep your data up to 6 months after the completion of the proceedings. 

 

4. ACCESS AND CORRECTION OF YOUR DATA; YOUR OTHER RIGHTS 

a. Access, correction, limitation, removal of your data 

If you want, MVB Branding can provide you with an overview of your personal data in our possession. 

If the information is found to be incorrect, or if their retention is in violation of applicable laws and regulations, we will correct this information or remove it at your request. Requests for access, correction, limitation, or removal can always be submitted by sending an email to support@instantwhitening.se. 

MVB Branding will subsequently remove or amend your data after a confirmation within 4 weeks. We will respond to your request within 4 weeks.

b. Objecting 

If you disagree with a certain processing operation concerning your data, you can always object to the processing by sending an email to support@instantwhitening.se. We will respond to our objection as soon as possible after receiving your email, but never later than within 4 weeks. 

c. Data portability 

You have the right to data portability. This means that you have the right to receive the personal data you have provided to us in a usable format in order to transfer these to another controller. If you want to receive your data in such a format, you can send an email to support@instantwhitening.se. In this case, we will contact you as soon as possible to discuss in which format you want to receive the data. We will respond to your request within 4 weeks. If the request is complex, we will inform you within 4 weeks that we need up to 2 additional months to offer a substantive response to your request. This means that the period for responding to complex requests is no more than 3 months. 

d. Revoking previous permission 

If you have given us permission for the processing of your personal data, you can always revoke this permission by sending an email to support@instantwhitening.se. We will respond to and confirm your request concerning the revocation of your permission as soon as possible, but never later than within 4 weeks. 

e. Filing complaints with a supervisory authority 

If you have any doubts or worries concerning the way in which we handle your personal data, including the manner in which we have processed these personal data, you can report this to a data protection authority competent to hear these complaints. 

5. CONTACT DETAILS AND AMENDMENTS TO THE POLICY 

If you want to contact us in relation to questions or remarks about this privacy statement, you can use the following contact details: 

MVB Branding

Dutch telephone number: -

Email address: support@instantwhitening.se

Mailing address: Bosscheweg 40, 5056 KC, Berkel-Enschot, Netherlands

This Privacy Statement can be amended by MVB Branding at any time if new developments take place and/or when it considers this necessary. 

(March, 2021)